Marketing & Outreach Tools
Smart city and smart community strategies have emerged in many communities as ways to improve government services, but also overall quality of life for residents. Public libraries play a critical role in helping individuals make sense of and leverage these smart city initiatives by offering programs and services that help residents become smarter.
No matter the programs and services you decide to offer as part of your journey to make a difference in the development of a smart city or smart community, those programs and services will only be successful if residents participate and take advantage of them.
Defining and implementing marketing strategies will help you and your library to 1) raise awareness of the smartness-related programs and services that you already offer to specific users and to the community as a whole, 2) attract residents, mainly within the community, to increase their participation in those programs and services, and 3) build residents’ loyalty and, therefore, improve their engagement over time.